Direct Marketing

Creative and Copywriting

From format and imagery to strapline and tone of voice, it’s all about doormat (or inbox) presence. It is challenging to stand out from the crowd and generate enough of a hook in roughly three seconds to encourage engagement and reel in your audience. Shock? Humour? Tease and reveal? Bribery (sorry, incentitve)? Threat? All’s fair in a DM creative if it gets your message across and makes an impact.

A bilingual DM campaign for the Energy Saving Trust Wales

Every gram counts when you post to 1,000,000 plus homes

Planning and Research

The secret to successful campaigns, no matter what their size, is forward planning and sound research. Establishing objectives, assigning budgets, looking at the media options and planning your resources and the fufilment, it's the same whether we are running small one-off projects or complex multi-disciplined sustained campaigns. We believe in testing, testing and testing. Did we mention testing?

Lists, Segmentation and CRM

We keep up to the minute with the latest technologies available to help with your databases and lists. We can optimise your list or use segmentation to maximise the effectiveness of a marketing push and we can split test to help analyse what works and what doesn’t for your target audiences. We have worked with many Customer Relationship Management systems and can integrate our methodology to suit yours.

Targeted, localised and multi-channel DM campaign

Segmented campaign backed up with email and microsite

Integrated Campaigns

The channels available today to get your message across are vast. With all the skills we have in-house GSBA can plan a campaign to have maximum impact. Don’t just leave your message with a 'door drop'. Follow up with a stunning email or targeted radio commercial. How about a campaign microsite to turn up the volume, building awareness and engagement? To us the term multi-media becomes an exciting challenge with many opportunities.

Analysis

Why commission engaging DM and disseminate it to your carefully deduped and validated database of targets if you don’t analyse its impact? We don’t like the term post mortem but a bit of posthumous investigation is essential. GSBA always think about feedback mechanisms right from the start of a project, it’s never an afterthought. From QR Codes to dedicated landing pages and promo codes that fit into your EPOS systems, we know all the tricks to gather accurate data to help you hone your marketing activities.

Tracked campaign with dedicated URLs and QR Codes