Branding

Design and concept

GSBA work with some of the biggest brands in the world. We manage brand migrations, create sub-brands or firm up loose brand guidelines into designs that work. We also love helping start-ups on their journey to an initial brandmark, literature and tone of voice enabling them to launch with confidence. In every case GSBA seek out surprising and insightful brand narratives. These are then crafted into memorable brand identities with intellectual depth, visual flair and ALWAYS practical applications.

The Energy Saving Trust Recommended new national kitemark

CVM branding project for American Express

Research

GSBA draw inspiration from our passions such as art history, astrophysics, music, (and even cake baking) as well as from sound design practice. When due-diligence requires that subjectivity must be eliminated from the decision making process GSBA can help coordinate focus groups, interviews and qualitative or quantitative analysis. Guesswork is out, measurability and accountability are in.

Guidelines

GSBA work within some very strict brand guidelines and pride ourselves on producing surprising solutions that are still bang on brand. We also help create guidelines from scratch, evolve guidelines that need to grow or even tidy up ones that are just not quite working. At one end of the scale it’s as simple as logo options, referenced colour palettes and typographic rules. At the other it’s everything from specified paper stocks, boilerplate copy, customer journeys, brand rationale right down to how abbreviations and numerals are written. The devil’s in the detail as they say.

Something a bit more fun... introducing Super Doctor