This is an exciting company with a great offering. They have been drumming up a real buzz in the travel and business worlds with their product and needed an identity to match their ambitions and open up the opportunity of co-branding with some of the biggest names in tourism.

In a nutshell: You lose an item you've tagged with your unique number. The item is found and reported. Your bags, wallet, phone, keys etc are returned to you as soon as possible without your personal details being compromised. Simple and amazingly effective. Some of the 'lost, found and returned' stories are astonishing.

GSBA produced a comprehensive brand package covering everything from the Tag&Track ecommerce website to the eponymous lost and found tags that now adorn all of GSBA's keys, phones and wallets. The sad thing is that now we almost want to lose something to experience the customer journey first hand.  

Visit the website here.